MEGAPLAN PROJECTS / Retail & Showrooms

Town Team

TOWN TEAM – Retail Lighting Rebranding
THE PROJECT

Lighting in Context.

Town Team , a well-known fashion retail brand, approached First House to revamp the lighting across their stores with the goal of enhancing product visibility, elevating the shopping experience, and reinforcing the brand’s energetic and youthful identity.

We delivered a tailored lighting solution that brought their retail spaces to life—carefully balancing functionality and visual appeal. By highlighting merchandise and optimizing lighting levels across different zones, we created an engaging environment that encourages customer interaction and supports strong product presentation.

Project Date: 15 november, 2024

Project Duration: 12 hours / week

Category: Store

Client / Company: Town Team

Design highlights
  • Accent lighting used to draw attention to key product displays and seasonal collections.
  • Warm, inviting tones combined with dynamic lighting layers to enhance the shopping atmosphere.
  • Lighting layout aligned with store flow and customer behavior to improve foot traffic patterns.
  • Deployed energy-saving LED technology without compromising brightness or quality.
  • Maintained visual coherence across all store locations to strengthen brand identity.
LOCATIONGranada Mall, Eastern Ring Rd, Ghirnatah, Riyadh 13241

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